Automated datadriven campaigns save you time
By automating campaigns, you will save yourself a lot of time and you can give your contacts the “attention” they need, without any extra effort. Of course, you choocse to invest your freed up time in approaching your contacts in an extra personal way.
Automated campaigns
For many campaigns you already know exactly when to start.
- Your Welcome Campaign, which starts when someone new enters your CRM or contact list.
- Your Trade Fair campaign starts about a month before the trade fair.
And the follow-up, 2 days after the fair. - Your Birthday Offer will be sent three days before your contact his birthday.
- Your Annual Recap mail will be send on the last days before Christmas.
- You can schedule monthly Newsletters on the last Thursday of the month
And probably you have different ideas, thatcan be planned. You don’t have to push the send button at the right time.
Another major advantage of automatic campaigns is that you can determine rules in advance in which cases are chosen before the start of a campaign. In the example of a trade fair follow-up, you want to send the final visitors to your stand a different email than the people who did not visit. In the example below we show how we skip a step in our campaign when someone has already performed an action that we had not yet prompted. This way you don’t send him a request to do something he has already done on his own initiative.
But you also want to encourage leads who have already downloaded a certain brochure to include those products in their menu. After all, they have shown that they are further along in your sales funnel.
Personalise contact
In general, your leads and customers are sensitive to a personal approach. Marketing automation helps you approach your contacts personally in a number of ways:
A personal salutation and specific elements in the emails.
You can work with dynamic content. It is very simple to add a personal salutation to your email with “Dear <first.name>”. It immediately feels personal.
We can also set rules so that a different intro appears for a Chef than for a Purchaser or an Owner. Or a different product in the spotlight per segment.
Being relevant is personal
A second major advantage of automated marketing is that you receive a notification when a contact of yours meets the requirements to receive truly personal attention. For example, through a sales visit.
A sales visit can be quite uncomfortable when you walk into a busy store and show them a product that has not yet been considered. With a signal from your automated marketing system, you can conduct your sales more effectively because you get a hint: This is the right time for these products.
