Products
Insights
Insights
Without the right insights, you can’t know where to start innovating.
A good strategy always starts with decent insights. When we start with your case, we start with collecting and analyzing data about your customers, their behaviour, wishes and needs. We analyze the customer journey and define your buyer personas. The best ingredients for your improved strategy.
Want to know more about the insights that we can provide you? Find the details of the products below:
ONGOING PANEL RESEARCH
We have our own Professional panel in The Netherlands and Belgium and we did several researches in professional panels in other countries. It gives us a possibility to ask your customer and provide you insights about horeca, catering and fastservice endusers.
Persona
To enable you to better understand your customers, we work together to create customer personas based on data and studies. This helps you make progress with all your innovations and campaigns.
CUSTOMER JOURNEY
What are the steps your customer takes before making a purchase? And after that? With customer journey mapping, we identify opportunities to improve the customer journey in order to create the ideal customer experience.
Direction
Direction
Strategy leads to success
Sharp insights lead to a good strategy. Curious how we can help you develop a successful strategy?
Below you will find a selection of our services to find your “directions”
DEVELOPING A STRATEGY
What can we do to put your organisation in a unique position? How can we significantly improve your profitability? What adjustments do you need to make to achieve this? We work out the strategy together using a proven approach.
DIGITAL MARKETING
We understand the potential of digital marketing from A to Z. And lead generation is our speciality. We know exactly what you need to be able to do. And what tools you will need to do it.
DIGITAL ORGANISATION
What specialist roles do you need in a modern commercial organisation? How do they work together with marketing and sales. GROUP7 designs your ideal digital organisation. And helps you implement it.
Action
Action
Actions rather than words
What good is a strong strategy if you don’t execute it? We don’t just provide tools for implementation. We don’t leave you alone in the implementation either. We are strong in modern, agile project management. One of our digital experts can even be added to your team for a while, so that you can speed up your project. Something like this is always tailor-made, about which we would like to discuss your needs with you.
Below you will find a selection of our services towards actions.
MARKETING AUTOMATION
Digital campaigns without software, which results in unnecessary manual work. We work with the well-known marketing automation platforms. GROUP7 can help you build effective campaigns. Or we teach you to get the most out of your expensive software.
PERFECT STORE CHECK
Almost all of your foodservice sales are generated in webshops. We assess your product presentation in the most important online shops. With a well-organised dashboard and advice for improvement.
E-COMMERCE
GROUP7 is your partner for outstanding e-commerce services. We not only give you advice on how to achieve more results from your webshop, you can also rely on us for design or project management. We are well-versed in e-commerce.
Together we can shine!
"You can conduct research with reliable results within a short period of time. GROUP7 goes further than just conducting research. After completing the research, we thought about the strategy together. I think that's important, because ultimately you want to get to work with the results ."
"A lot is involved when you want to start a new webshop. More and more issues keep coming up. We are really glad that we engaged the expertise of GROUP7. Thanks to them, the project went in precisely the right direction."
"I'm happy that despite the difficult times we still managed to find an effective way of being in touch with our customers. GROUP7 was a tremendous help in this and was the driving force behind organizing and implementing this digital acceleration. Not only have we fulfilled the mission but we did it together as a team."
"The insight into your customer's process helps you set the focus and deliver a targeted message. Where you would otherwise be doing things all over the place not knowing why, now you can make conscious choices for certain media with the right message."
How we help you
Our tailor-made approach
Work with us, according to the approach that suits your situation.
Our events
Check our agenda for upcoming webinars or events
Tools & articles
Our goal is to help the food sector move forward. That is why we make the knowledge we gather in our research and work available to everyone.