What we do
… is the process of identifying potential customers and sparking their interest in an organisation’s products or services. It is a process where interested people are filtered out from the masses.
INSIGHT, DIRECTION, ACTION!
We help you succeed by putting ourselves in your customers’ shoes. You are probably well aware of who your customers are, but do you know what drives them? What are the limitations they face? What would they really like to get help with? We collect this information in part through our professional community (panels of food professionals in the Netherlands and Belgium), as well as through your own in-house information. We also organise workshops to bring the knowledge in your company to the surface. If necessary, this is also accompanied by customer safaris and/or interviews. Once we have clarity into who your customers are, what exactly they expect from you and what their digital customer journey looks like, we can translate these insights into concrete actions and choose the right pathway forward. This is how we help make your concepts, marketing campaigns and strategy a lot more successful.
Together we can shine!
"Within a short period, you can carry out research with reliable results. GROUP7 goes beyond just carrying out research. When the research was completed, we reflected jointly on the strategy. I see that as important because ultimately you want to make use of the results."
"A lot is involved when you want to start a new webshop. More and more issues keep coming up. We are really glad that we engaged the expertise of GROUP7. Thanks to them, the project went in precisely the right direction."
"I'm happy that despite the difficult times we still managed to find an effective way of being in touch with our customers. GROUP7 was a tremendous help in this and was the driving force behind organizing and implementing this digital acceleration. Not only have we fulfilled the mission but we did it together as a team."
"The insight into your customer's process helps you set the focus and deliver a targeted message. Where you would otherwise be doing things all over the place not knowing why, now you can make conscious choices for certain media with the right message."
How we can help you
We've already helped these companies
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Contact us. We are always available for a no obligatory consultation. Together we will find out how we can tackle your challenge best.