What we do
LEAD GENERATION
… is the process of identifying potential customers and sparking their interest in an organisation’s products or services. It is a process where interested people are filtered out from the masses.
Customer insights
To enable you to better understand your customers, we work together to create buyerr personas and customer journeys based on data and studies. This helps you to make progress with all your innovations and campaigns.
Lead generation
We understand the potential of digital marketing from A to Z. And lead generation is our speciality. We know exactly what you need to be able to generate digital leads. And what tools you will need to do it.
Data driven campaigns
A digital campaign without software means a lot of unnecessary manual work. We work with all the well known marketing automation platforms. GROUP7 can help you build effective marketing campaigns, based on behavioural data to decide which next message is about to be send out automatically. Get the most out of your software!
INSIGHT, DIRECTION, ACTION!
We help you succeed by putting ourselves in your customers’ shoes. You are probably well aware of who your customers are, but do you know what drives them? What are the limitations they face? What would they really like to get help with? We collect this information in part through our professional community (panels of food professionals in the Netherlands and Belgium), as well as through your own in-house information. We also organise workshops to bring the knowledge in your company to the surface. If necessary, this is also accompanied by customer safaris and/or interviews. Once we have clarity into who your customers are, what exactly they expect from you and what their digital customer journey looks like, we can translate these insights into concrete actions and choose the right pathway forward. This is how we help make your concepts, marketing campaigns and strategy a lot more successful.
GROWING TOGETHER
Together we can shine!
"Within a short period, you can carry out research with reliable results. GROUP7 goes beyond just carrying out research. When the research was completed, we reflected jointly on the strategy. I see that as important because ultimately you want to make use of the results."
"A lot is involved when you want to start a new webshop. More and more issues keep coming up. We are really glad that we engaged the expertise of GROUP7. Thanks to them, the project went in precisely the right direction."
"I'm happy that despite the difficult times we still managed to find an effective way of being in touch with our customers. GROUP7 was a tremendous help in this and was the driving force behind organizing and implementing this digital acceleration. Not only have we fulfilled the mission but we did it together as a team."
"The insight into your customer's process helps you set the focus and deliver a targeted message. Where you would otherwise be doing things all over the place not knowing why, now you can make conscious choices for certain media with the right message."
How we can help you
Our tailor-made approach
Work with us, according to the approach that suits your situation.
Our Events
Check our agenda for webinars, events and more
Our tools and articles
Our goals is to help the food sector to improve digitally. For that, we share our knowledge from research and experience to the market.