What we do

"Within a short period, you can carry out research with reliable results. GROUP7 goes beyond just carrying out research. When the research was completed, we reflected jointly on the strategy. I see that as important because ultimately you want to make use of the results."

"A lot is involved when you want to start a new webshop. More and more issues keep coming up. We are really glad that we engaged the expertise of GROUP7. Thanks to them, the project went in precisely the right direction."

"I'm happy that despite the difficult times we still managed to find an effective way of being in touch with our customers. GROUP7 was a tremendous help in this and was the driving force behind organizing and implementing this digital acceleration. Not only have we fulfilled the mission but we did it together as a team."

"The insight into your customer's process helps you set the focus and deliver a targeted message. Where you would otherwise be doing things all over the place not knowing why, now you can make conscious choices for certain media with the right message."

INSIGHT, DIRECTION, ACTION!

We help you succeed by putting ourselves in your customers’ shoes. You are probably well aware of who your customers are, but do you know what drives them? What are the limitations they face? What would they really like to get help with? We collect this information in part through our professional community (panels of food professionals in the Netherlands and Belgium), as well as through your own in-house information. We also organise workshops to bring the knowledge in your company to the surface. If necessary, this is also accompanied by customer safaris and/or interviews. Once we have clarity into who your customers are, what exactly they expect from you and what their digital customer journey looks like, we can translate these insights into concrete actions and choose the right pathway forward. This is how we help make your concepts, marketing campaigns and strategy a lot more successful.

Growing together

Using a proven and structured process, we help you with your issue. Together, we clearly define the issue and use this information to come up with an appropriate action plan. Then we get straight to work with a pragmatic attitude. And step by step, we move closer to our goal together. We become the experienced colleagues you are lacking now. We act as your catalyst and make sure things get done. We succeed together.

INSIGHT

WITHOUT THE RIGHT INSIGHT YOU DON'T KNOW WHERE TO START INTRODUCING CHANGE

A great strategy always begins with great insight. When GROUP7 sets to work on your challenges, we first work together with you to gather insights about your customers, their behaviour and needs. We analyse the customer journey and define the customer personas. Those are the ingredients that make up your strategy.

Curious about what insights we can help you with? You can find some of our services in this category below.

ONGOING PANEL RESEARCH

We are in direct contact with end users via our own research panels in the Netherlands & Belgium. That means you are, too! Gain insight about your customers within the hospitality, catering and fast service segments.

Persona

To enable you to better understand your customers, we work together to create customer personas based on data and studies. This helps you make progress with all your innovations and campaigns.

CUSTOMER JOURNEY

What are the steps your customer takes before making a purchase? And after that? With customer journey mapping, we identify opportunities to improve the customer journey in order to create the ideal customer experience.

Direction

SUCCESS LIES IN THE STRATEGY

A great strategy begins with sharp insight. Curious about how we can help you develop a successful strategy?

You can find some of our services in the Direction category below.

DEVELOPING A STRATEGY

What can we do to put your organisation in a unique position? How can we significantly improve your profitability? What adjustments do you need to make to achieve this? We work out the strategy together using a proven approach.

DIGITAL MARKETING

We understand the potential of digital marketing from A to Z. And lead generation is our speciality. We know exactly what you need to be able to do. And what tools you will need to do it.

Digital Organization

What specialist roles do you need in a modern commercial organisation? How do they work together with marketing and sales. GROUP7 designs your ideal digital organisation. And helps you implement it.

Action

DEEDS NOT WORDS

What’s the point of a strong strategy if you don’t implement it? We provide more than the levers for realisation. We don’t just leave the implementation to you. We are strong in modern, agile project management. One of our digital experts can also be added to your team for a while so that you make progress in your project. This is always tailored work that we would be glad to discuss with you.

You can find some of our services in the Action category below.

Marketing automation

A digital campaign without software means a lot of unnecessary manual work. We work with all the well-known marketing automation platforms. GROUP7 can help you build effective campaigns. Or we can teach you to get the most out of your expensive software.

Perfect store check

Almost all of your foodservice sales come from webshops. We assess your product presentation in the most important online shops. With a well-organised dashboard and advice for improvement.

E-commerce

GROUP7 is your partner for outstanding e-commerce services. We not only give you advice on how to achieve more results from your webshop, you can also rely on us for design or project management. We are well-versed in e-commerce.

Together we can shine!

How we can help you

Our tailor-made approach

Work with us, according to the approach that suits your situation.

WE HAVE ALREADY BEEN ABLE TO HELP THESE COMPANIES

Call Email App Us!

Contact us. We are always available for a no obligatory consultation. Together we will find out how we can tackle your challenge best.