Every day, Hero strives to capture the best of nature and harness it in their products. Hero is known for their jams, juices, and products such as B’tween, Hero Baby and Organix.

GROUP7 analysed the position of Hero jam and B’tween in various online shops. We reviewed online category management and reached a number of conclusions. Proper online visibility could allow for further growth for the category results as well as for the products within it.

An online store is like a shop – it is important to make your products visible.

The data provided by SalesOut gave us even more guidance in terms of practical recommendations.

Based on the analysis, an advisory report was prepared that would help Hero optimise its position and visibility to create the perfect online store.