{"id":3152,"date":"2020-08-13T19:22:28","date_gmt":"2020-08-13T19:22:28","guid":{"rendered":"https:\/\/group7.eu\/?post_type=olc&#038;p=3152"},"modified":"2022-04-20T14:31:36","modified_gmt":"2022-04-20T14:31:36","slug":"van-customer-journey-naar-activatieplan","status":"publish","type":"olc","link":"https:\/\/group7.eu\/olc\/van-customer-journey-naar-activatieplan\/","title":{"rendered":"Vertaal je customer journey door naar je activatieplan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3152\" class=\"elementor elementor-3152\" data-elementor-post-type=\"olc\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-3fe1436 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"3fe1436\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f557e84 ae-bg-gallery-type-default\" data-id=\"6f557e84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dd92888 elementor-widget elementor-widget-text-editor\" data-id=\"2dd92888\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Je hebt de customer journey map gemaakt en de gaten in de klantreis ontdekt. Je weet nu waar de verbeterpunten zijn voor jouw bedrijf. Ben jij al aan de slag gegaan hiermee?<\/strong><\/p><p>We zien vaak dat alle inzichten die met customer journey mapping zichtbaar worden overweldigend kunnen zijn. Want waar nu te beginnen met het verbeteren? Om focus te bepalen welke middelen wanneer en voor wie in te zetten, helpt het om gebruik te maken van modellen. Dit geeft je een houvast.<\/p><p>Aan elke stap in de klantreis kun je een activatie doelstelling koppelen. In bovenstaand model staat weergegeven wat de activatie doelstellingen zijn per deel van de klantreis. Gebruik het om jouw verbeterpunten om te zetten in actiepunten.<\/p><h2><strong>Afhankelijk waar jouw gat in de customer journey zit, ga je aan de slag.<\/strong><\/h2><p>Zie hieronder een aantal voorbeelden van verbeterpunten per fase van de klantreis:<\/p><ul><li>See: Je product is niet bekend bij de gebruiker en zit niet in de overweging set<\/li><li>Think: Het product wordt niet gevonden in de webshop van de groothandel<\/li><li>Do: Het product is niet bestelbaar op het moment<\/li><li>Care:\u00a0\u00a0\u00a0 Het % eenmalige aankopen is hoog<\/li><\/ul><h2><strong>Stel op basis van je verbeterpunt een activatie doelstelling op en bepaal je metric en hoe je het gaat meten.<\/strong><\/h2><p>In\u00a0 de tabel geven we mogelijke opties weer om je een idee te geven waar je aan kan denken.<\/p><table width=\"614\"><tbody><tr><td width=\"47\">\u00a0<\/td><td width=\"189\">Activatie doelstelling<\/td><td width=\"236\">Metric<\/td><td width=\"142\">Hoe<\/td><\/tr><tr><td width=\"47\">See<\/td><td width=\"189\"><p>Vergroten zichtbaarheid<\/p><p>Vergroten naamsbekendheid<\/p><\/td><td width=\"236\">Media impact<br \/>Naamsbekendheid gestegen met xx % in 1 jaar<\/td><td width=\"142\">Data vakmedia<br \/>Kwantitatieve meting via Het Nederlands Kokspanel<\/td><\/tr><tr><td width=\"47\">Think<\/td><td width=\"189\">Perfect store online<br \/>Distributie verhogen<br \/>Lead generation<\/td><td width=\"236\">% vindbaar op selectie zoekwoorden<br \/>Aantal vestigingen<br \/>Aantal doorkliks op banner<\/td><td width=\"142\">Controle webshop<br \/>Grossiers data<br \/>Google analytics<\/td><\/tr><tr><td width=\"47\">Do<\/td><td width=\"189\">Trial genereren<\/td><td width=\"236\">Aantal sample aanvragen<\/td><td width=\"142\"><p>Google analytics<\/p><p>CRM\/mailprogramma<\/p><\/td><\/tr><tr><td width=\"47\">Care<\/td><td width=\"189\">Verhogen herhaalaankopen<br \/>Vergroten loyale klanten<\/td><td width=\"236\">Return rate<br \/>Terugkerende bezoekers op website<\/td><td width=\"142\">Grossiersdata<br \/>Google analyticsMarketing automation<\/td><\/tr><\/tbody><\/table><p>Ga nu zelf aan de slag en bepaal voor de komende 90 dagen aan welk gat in de klantreis jij gaat werken. De <a href=\"https:\/\/group7.eu\/aanmeldpagina-activatieplan\/\">activatieplan template<\/a> helpt je om in 1 overzicht weer te geven wat je doel is en hoe je dit gaat activeren op basis van de klantreis. Heel veel succes!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a28fb24 elementor-widget elementor-widget-image\" data-id=\"a28fb24\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/group7.eu\/aanmeldpagina-activatieplan\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/group7.eu\/wp-content\/uploads\/2019\/06\/2-1024x512.png\" class=\"elementor-animation-pop attachment-large size-large wp-image-3716\" alt=\"Download activatieplan template | GROUP7\" srcset=\"https:\/\/group7.eu\/wp-content\/uploads\/2019\/06\/2-1024x512.png 1024w, https:\/\/group7.eu\/wp-content\/uploads\/2019\/06\/2-300x150.png 300w, https:\/\/group7.eu\/wp-content\/uploads\/2019\/06\/2-768x384.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-dfc0a3c elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"dfc0a3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08af5b5 ae-bg-gallery-type-default\" data-id=\"08af5b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d1e32b elementor-widget elementor-widget-text-editor\" data-id=\"4d1e32b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Heb jij nog vragen? Vraag nu gratis een online adviesgesprek aan van 30 minuten.<\/p><p><a href=\"https:\/\/group7.eu\/adviesgesprek-aanvragen\/\">Reserveer nu een plek in onze agenda<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":3138,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categories":[36],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/olc\/3152"}],"collection":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/olc"}],"about":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/types\/olc"}],"version-history":[{"count":1,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/olc\/3152\/revisions"}],"predecessor-version":[{"id":10191,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/olc\/3152\/revisions\/10191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/media\/3138"}],"wp:attachment":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/media?parent=3152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/categories?post=3152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/tags?post=3152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}