{"id":621,"date":"2019-10-16T19:09:18","date_gmt":"2019-10-16T19:09:18","guid":{"rendered":"https:\/\/group7.eu\/?post_type=cases&#038;p=621"},"modified":"2022-04-20T15:28:45","modified_gmt":"2022-04-20T15:28:45","slug":"een-succesvolle-beursdeelname-voor-online-activatie","status":"publish","type":"cases","link":"https:\/\/group7.eu\/cases\/een-succesvolle-beursdeelname-voor-online-activatie\/","title":{"rendered":"Een succesvolle beursdeelname voor online activatie"},"content":{"rendered":"\r\n<p>De Appelaere maakt en verkoopt honderd procent natuurlijk appelsap, perensap (Perelaere) en sinaasappelsap (Sinaasappelaere). De sappen worden verkocht in de horeca en supermarkt. De Appelaere is het beste product van het jaar 2014-2015!<br \/>Eerst zijn de doelen scherp geformuleerd: wat wil Appelaere bereiken met de beursdeelname? En ook: met wie wil Appelaere in contact komen?<\/p>\r\n\r\n\r\n\r\n<p><strong>Een klantreis laat zien welke stappen iemand neemt voordat hij tot aankoop overgaat.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>We verkrijgen inzicht in de klantreis, van ori\u00ebntatie tot aankoop.<br \/>Op basis daarvan is het verkoopproces geanalyseerd: Hoeveel standbezoekers hebben wij nodig voor ons gewenste verkoopsucces?<\/p>\r\n\r\n\r\n\r\n<p>Het blijkt essentieel voor het beurssucces dat er contact wordt gelegd met de juiste personen. Op basis van de klantreis door de salesfunnel is daarom een aanpak gekozen om gerichter publiek naar de beursstand te krijgen.<\/p>\r\n\r\n\r\n\r\n<p>Er is voor een strategie gekozen waarbij specifieke doelgroepen vooraf uitgenodigd zijn voor een bezoek aan de stand. Uiteraard zijn hiervoor met name online middelen ingezet.<\/p>\r\n","protected":false},"featured_media":683,"parent":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categories":[36],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/cases\/621"}],"collection":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/media\/683"}],"wp:attachment":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/media?parent=621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/categories?post=621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/tags?post=621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}