Wat willen de klanten van Culinair Kommers? Alleen op basis van die kennis kan een goede online strategie worden gebaseerd en kan merkactivatie plaats vinden. Daarom is GROUP7 hier gestart met het verkrijgen van inzicht in de doelgroepen. We stelden klantpersona\u2019s op, waardoor er een duidelijk beeld ontstond van de verschillende klantgroepen voor merkactivatie.<\/p>\r\n\r\n\r\n\r\n
Met de directie stelden we de uitgangspunten van het merk Culinair Kommers scherp. De klantpersona\u00b4s en merkwaarden zijn de basis van de gekozen online boodschap. \u00b4Smaakvol als thuis\u00b4 werd daarin het kernpunt.<\/p>\r\n\r\n\r\n\r\n
Zorg dat je boodschap aansluit bij je klantpersona\u00b4s<\/strong><\/p>\r\n\r\n\r\n\r\n Uit de verkregen inzichten bleek dat de klanten van Culinair Kommers behoefte hebben aan meer informatie. Daarom verstuurt GROUP7 maandelijks een nieuwsbrief voor Culinair Kommers. De kracht van de laagdrempeligheid van het bedrijf is gebruikt in de nieuwsbrief. De vorm is persoonlijk en de inhoud is altijd gebaseerd op de merkwaarden van Culinair Kommers.<\/p>\r\n\r\n\r\n\r\n De nieuwsbrief heeft een gemiddeld openingspercentage van 60% en er zijn altijd veel reacties op de inhoud. De website heeft een belangrijke rol in het verkoopproces en ondersteunt het imago van Culinair Kommers.<\/p>\r\n","protected":false},"featured_media":619,"parent":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categories":[34],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/cases\/545"}],"collection":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/media\/619"}],"wp:attachment":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/media?parent=545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/categories?post=545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/tags?post=545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}