{"id":3881,"date":"2020-12-22T10:26:58","date_gmt":"2020-12-22T10:26:58","guid":{"rendered":"https:\/\/group7.eu\/?post_type=cases&#038;p=3881"},"modified":"2022-04-20T14:55:05","modified_gmt":"2022-04-20T14:55:05","slug":"case-palve-versgroep","status":"publish","type":"cases","link":"https:\/\/group7.eu\/cases\/case-palve-versgroep\/","title":{"rendered":"Nieuwe website en webshop als belangrijkste communicatiekanalen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3881\" class=\"elementor elementor-3881\" data-elementor-post-type=\"cases\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-2a60bb62 elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"2a60bb62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47f99e80 ae-bg-gallery-type-default\" data-id=\"47f99e80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29a3b49a elementor-widget elementor-widget-text-editor\" data-id=\"29a3b49a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Al enige tijd vormden\u00a0<\/span><span data-contrast=\"auto\">Palv\u00e9co<\/span><span data-contrast=\"auto\">\u00a0en\u00a0<\/span><span data-contrast=\"auto\">Jelco<\/span><span data-contrast=\"auto\">\u00a0\u00e9\u00e9n bedrijf.\u00a0<\/span><span data-contrast=\"auto\">De twee versgroothandels richten <\/span><span data-contrast=\"auto\">zich\u00a0<\/span><span data-contrast=\"auto\">op slagerijen, traiteurs, delicatessenwinkels en and<\/span><span data-contrast=\"auto\">ere speciaalzaken.<\/span><span data-contrast=\"auto\">\u00a0Medio 2020 moeten de oude namen verdwijnen en komt daar\u00a0<\/span><span data-contrast=\"auto\">Palv\u00e9<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Versgroep<\/span><span data-contrast=\"auto\">\u00a0voor in de plaats.<\/span><span data-contrast=\"auto\"> Een nieuwe website en webshop worden de belangrijkste communicatiekanalen met klanten.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h4><b><span data-contrast=\"auto\">De uitdaging<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h4><p><span data-contrast=\"auto\">Binnen het bedrijf is er geen ervaring met een dergelijk project. Welke functionaliteiten zijn\u00a0<\/span><span data-contrast=\"auto\">minimaal\u00a0<\/span><span data-contrast=\"auto\">nodig<\/span><span data-contrast=\"auto\">\u00a0in de webshop<\/span><span data-contrast=\"auto\">? En waarmee kan\u00a0<\/span><span data-contrast=\"auto\">Palv\u00e9<\/span><span data-contrast=\"auto\">\u00a0echt een verschil maken met de concurrentie?<\/span><span data-contrast=\"auto\">\u00a0Er moeten keuzes gemaakt worden.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Bovendien moet\u00a0<\/span><span data-contrast=\"auto\">alles ontworpen worden, zodat klanten het intu\u00eftief begrijpen \u00e9n het er geweldig uitzie<\/span><span data-contrast=\"auto\">t.\u00a0<\/span><span data-contrast=\"auto\">Palv\u00e9<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">moet\u00a0<\/span><span data-contrast=\"auto\">bijvoorbeeld\u00a0<\/span><span data-contrast=\"auto\">de indeling van het assortiment gaan bepalen<\/span><span data-contrast=\"auto\">\u00a0en krijgt voortdurend technische vragen van<\/span><span data-contrast=\"auto\">\u00a0de\u00a0<\/span><span data-contrast=\"auto\">technische partij.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h4><b><span data-contrast=\"auto\">De oplossing<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h4><p><span data-contrast=\"auto\">GROUP7 pakt de regie in het project.\u00a0<\/span><span data-contrast=\"auto\">Er wordt een klein projectteam<\/span><span data-contrast=\"auto\">\u00a0(3 personen)<\/span><span data-contrast=\"auto\">\u00a0gevormd\u00a0<\/span><span data-contrast=\"auto\">met\u00a0<\/span><span data-contrast=\"auto\">daarin\u00a0<\/span><span data-contrast=\"auto\">de IT-manager<\/span><span data-contrast=\"auto\">\u00a0en marketeer<\/span><span data-contrast=\"auto\">. Elke week stemmen ze de werkzaamheden af: Wat is er gedaan? Wat moet er nog gebeuren? En welke hindernissen zien we?<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">De projectmanager van GROUP7\u00a0<\/span><span data-contrast=\"auto\">heeft een brede verantwoordelijkheid. Ze definieert samen met de collega\u2019s van\u00a0<\/span><span data-contrast=\"auto\">Palv\u00e9<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Versgroep<\/span><span data-contrast=\"auto\">\u00a0de belangrijkste klantgroepen, waarvoor ook\u00a0<\/span><span data-contrast=\"auto\">persona<\/span><span data-contrast=\"auto\">\u2019s<\/span><span data-contrast=\"auto\">\u00a0worden opgesteld.<\/span><span data-contrast=\"auto\">\u00a0Op basis van dat inzicht weet je precies welke functionaliteiten belangrijk zijn.\u00a0<\/span><span data-contrast=\"auto\">Ze voert<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">bovendien\u00a0<\/span><span data-contrast=\"auto\">regie naar de technische partij (<\/span><span data-contrast=\"auto\">Utilize<\/span><span data-contrast=\"auto\">), om ervoor te zorgen dat de afspraken kraakhelder zijn en b<\/span><span data-contrast=\"auto\">lijven.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Palv\u00e9<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">heeft zo de steun van een ervaren e-commerce projectmanager. Het team van\u00a0<\/span><span data-contrast=\"auto\">Palv\u00e9<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">pakt\u00a0<\/span><span data-contrast=\"auto\">in die samenwerking ook\u00a0<\/span><span data-contrast=\"auto\">veel taken zelf op<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><h4><b><span data-contrast=\"auto\">Het resultaat<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h4><p><span data-contrast=\"auto\">Inmiddels is het resultaat te bewonderen op\u00a0<\/span><a href=\"http:\/\/www.palveversgroep.nl\/\"><span data-contrast=\"none\">www.palveversgroep.nl<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">De nieuwe website is\u00a0<\/span><span data-contrast=\"auto\">nu \u00e9cht\u00a0<\/span><span data-contrast=\"auto\">het primaire kanaal om met klanten te communiceren.\u00a0<\/span><span data-contrast=\"auto\">De reacties van klanten zijn heel enthousiast<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Het aandeel online bestellingen groeide met 10% in de eerste maand.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Harmen van Balen Walter, Algemeen manager van\u00a0<\/span><span data-contrast=\"auto\">Palv\u00e9<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">Versgroep<\/span><span data-contrast=\"auto\">:\u00a0<\/span><i><span data-contrast=\"auto\">\u201cAls je een nieuwe webshop wilt komt daar zoveel bij kijken.\u00a0<\/span><\/i><i><span data-contrast=\"auto\">Er komen steeds nieuwe vraagstukken bij. Wij zijn heel blij dat we daar de expertise van GROUP7 bij gehaald hebben.\u00a0<\/span><\/i><i><span data-contrast=\"auto\">Daardoor is dit project echt in goede banen geleid.<\/span><\/i><i><span data-contrast=\"auto\">\u201d<\/span><\/i><span data-ccp-props=\"{\">\u00a0<\/span><\/p><div id=\"gtx-trans\" style=\"position: absolute; left: -14px; top: 1158px;\"><div class=\"gtx-trans-icon\">\u00a0<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6071,"parent":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categories":[34,42],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/cases\/3881"}],"collection":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/media\/6071"}],"wp:attachment":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/media?parent=3881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/categories?post=3881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/tags?post=3881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}