{"id":23698,"date":"2023-10-20T11:04:34","date_gmt":"2023-10-20T11:04:34","guid":{"rendered":"https:\/\/group7.eu\/?post_type=cases&#038;p=23698"},"modified":"2023-10-20T11:11:04","modified_gmt":"2023-10-20T11:11:04","slug":"samenwerken-aan-e-commerce-volwassenheid","status":"publish","type":"cases","link":"https:\/\/group7.eu\/cases\/samenwerken-aan-e-commerce-volwassenheid\/","title":{"rendered":"Samenwerken aan e-commerce volwassenheid"},"content":{"rendered":"<p><strong>Coca-Cola ondersteunt haar grootste partners in retail en foodservice heel actief met e-commerce. Voor middelgrote en kleinere partijen is het voor CCEP niet haalbaar hen te individueel te supporten. Dat komt ook doordat veel van deze partners nog niet volwassen zijn op het vlak van e-commerce.<\/strong><\/p>\n<p><strong>GROUP7 organiseerde met Coca-Cola een webinar voor de middelgrote en kleinere partners in foodservice. Deze partijen krijgen een aanbod voor 1:1 begeleiding door GROUP7. Deze begeleiding is mede gebaseerd op de best practices van Coca-Cola.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>De uitdaging<\/strong><\/h2>\n<p>Om succesvol te zijn in e-commerce moet je zorgen voor een goede beschikbaarheid, zichtbaarheid en vindbaarheid van je assortiment. Dat blijkt al makkelijker gezegd dan gedaan.<br \/>\nOp ongeveer de helft van de webshops van groothandels vinden we op het zoekwoord \u2018cola\u2019 iets anders, zoals bijvoorbeeld chocolade, colasnoep of pina colada. Hoe kun je dat oplossen?<\/p>\n<p>En als je het zoeken goed werkt, dan komt \u2018activatie\u2019 nog. Hoe activeer je in de webshop bijvoorbeeld een nieuwe smaak Fuze tea? En dan het liefst nog zo dat je aan restaurants glazen flesjes aanbiedt, terwijl fastservice vooral de plastic flesjes ziet.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>De oplossing<\/strong><\/h2>\n<p>GROUP7 legde de principes uit in een webinar en bood een 1:1 begeleiding als vervolg voor de aanwezige groothandels. De begeleiding is deels gebaseerd op werkwijze van Coca-Cola voor de grotere partners. Het leidt ertoe dat deelnemers hoger komen op de RED-score van Coca-Cola. De marktleider in frisdrank kent die scores toe voor e-commerce volwassenheid.<\/p>\n","protected":false},"featured_media":23699,"parent":0,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}}},"categories":[143,48],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/cases\/23698"}],"collection":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/media\/23699"}],"wp:attachment":[{"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/media?parent=23698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/categories?post=23698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/group7.eu\/wp-json\/wp\/v2\/tags?post=23698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}