{"id":20285,"date":"2023-04-30T08:34:09","date_gmt":"2023-04-30T08:34:09","guid":{"rendered":"https:\/\/group7.eu\/olc\/attract-visitors-to-your-sales-page-using-search-engine-friendly-content\/"},"modified":"2023-06-14T12:01:00","modified_gmt":"2023-06-14T12:01:00","slug":"attract-visitors-to-your-sales-page-using-search-engine-friendly-content","status":"publish","type":"olc","link":"https:\/\/group7.eu\/en\/olc\/attract-visitors-to-your-sales-page-using-search-engine-friendly-content\/","title":{"rendered":"Attract visitors to your sales page using search engine-friendly content"},"content":{"rendered":"\t\t
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As a marketer, you certainly already know it’s no longer possible to ignore Google and its competitors. Search engines are also often used inside websites and webshops, for example at your wholesaler. Much less sophisticated, but based on the same principle.<\/p>

For many years now, search engines have been determining what products online shoppers see and, to some extent, where they buy their products. While there may be hundreds of options, visitors don’t generally look beyond the first page of search results. If you are not one of those “top ten”, the likelihood of getting visitors via this route is very low. And if you think that top 10 is only for the absolute biggest brands, with gigantic budgets…<\/p>

then this blog will be a real eye-opener for you.<\/em><\/p>

Even if you aren’t selling anything yourself on your own website or webshop, search engine optimisation is incredibly important for you. Although the influence is more limited, you can also improve the findability of the product pages for your range with your distributors. If you put some effort into the findability of your product pages, you increase the chances of visitors reaching your most relevant options. If they actually land on that most relevant option, then there are very good chances that they will buy your product. If not, then they probably won’t buy anything.<\/p>

Optimising your own webshop and that of your online distributors is what we call ‘Perfect Store’. You try to set up your webshop to sell as effectively as possible, if not perfectly. We wrote an article earlier on the importance of the ‘Perfect Store’ concept for wholesalers. You can find that article here.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The concept behind SEO<\/strong><\/h2>

Ranking high on search engines has become a real game of strategy. Marketers invent tricks and either implement them or pass them on to all their customers. Search engines figure out how they are being influenced and adjust their algorithms accordingly. And the game starts all over again. So there is no such thing as an exact science when it comes to SEO, and if that did exist, it would have a short shelf life. But there are certainly a few basics that you can benefit from right away.<\/p>

In the end, it’s all about one principle: it is crucial for Google and for your wholesale business to understand exactly what a visitor is looking for, in order to redirect them to the most relevant place. A company like Google puts an enormous amount of effort into that, which is why they are the biggest, most commonly used option. To assess the relevance of your product page, they look at the search terms entered and compare them with the content and technical specifications of your page. That very combination contains one of the often overlooked features of SEO. Because besides the content of your website or product page, which we will talk about in detail later, you can also<\/p>

influence the search terms that are included in this comparison. Here, you are working on your keyword strategy.<\/p>

Which keywords can you use to get ranked?<\/strong><\/h3>

When you work on your own website, you will be asked to fill in some fields to boost your SEO. One or more of these areas will provide space to enter keywords that you think are relevant to your page. They are essentially asking: “Which searches do you think we should show your page with?” This method is also used with some wholesalers’ websites, for example with Bidfood. You can also enter keywords there that you think you can respond to with relevant content.<\/p>

One common mistake made with keyword strategy is to stay too general and therefore end up lost among a very long list of competitors. You could try to have your page compete for the search term “crisps”. Especially if you are marketer at Lay’s and have been the number one brand of crisps for years. But where you really want to be found is with “super chips” and “strong chips”. The idea behind this approach is that the more specific the search, the more likely the people are ready to buy. Those are exactly the kind of people you want to attract to your page. They are the ones who are more likely to actually fill their shopping carts rather than just browse around.<\/p>