{"id":20264,"date":"2023-04-30T08:11:36","date_gmt":"2023-04-30T08:11:36","guid":{"rendered":"https:\/\/group7.eu\/olc\/what-is-perfect-store-online-for-food-manufacturers\/"},"modified":"2023-07-13T08:00:29","modified_gmt":"2023-07-13T08:00:29","slug":"what-is-perfect-store-online-for-food-manufacturers","status":"publish","type":"olc","link":"https:\/\/group7.eu\/en\/olc\/what-is-perfect-store-online-for-food-manufacturers\/","title":{"rendered":"What is Perfect Store Online for food manufacturers?"},"content":{"rendered":"\t\t
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A Perfect Store Online is a webshop <\/span>where<\/span> customers<\/span> can<\/span> find<\/span> the<\/span> right <\/span>products<\/span> in <\/span>the<\/span> right <\/span>place<\/span>, <\/span>presented<\/span> in <\/span>the<\/span> best <\/span>possible<\/span> way <\/span>to<\/span> influence<\/span> their<\/span> purchase<\/span> behaviour<\/span>. How do <\/span>you<\/span> showcase <\/span>your<\/span> products<\/span> perfectly<\/span> in major online shops? In <\/span>this<\/span> article<\/span>, we list <\/span>the<\/span> 10 most important <\/span>components<\/span> for<\/span> Perfect Store Online in <\/span>the<\/span> food sector. It is <\/span>written<\/span> from<\/span> the<\/span> perspective<\/span> of <\/span>manufacturers<\/span> who<\/span> supply<\/span> through<\/span> wholesalers<\/span> to<\/span> the<\/span> hospitality<\/span>, catering, bakery <\/span>and<\/span> butchery<\/span> sectors, <\/span>for<\/span> example<\/span>.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The 10 components of Perfect Store Online B2B<\/strong><\/h2>\n

1: Product <\/strong>information<\/strong> <\/span><\/h2>

Make sure your product information is accurate, correct and complete on the webshop, in line with the guidelines from your company. During this process, you should not only look at the core information but also at the longer descriptions: have they been optimised for findability and do they resonate with shoppers. We wrote an earlier article on product information:<\/span> Why product information is essential for success in e-commerce<\/a><\/h2>\n

2: SKUs <\/strong><\/h3>\n

In the Perfect Store Online, is used to sell your entire range \u2013 or at least the most relevant part.<\/span> <\/span><\/p>\n

Therefore, make sure the Perfect Store Online has a well-rounded range, including your top products. Identify which strong products are missing and show wholesalers the opportunities they are missing.<\/span> <\/span><\/p>\n

 <\/span>3: Pricing <\/b>
<\/b><\/span><\/span><\/span>Assess the pricing on the webshop. As a manufacturer, you will usually see the standard price. How does that compare with your recommended price, the price positioning you are going for and the pricing of the competition?<\/span> <\/span><\/p>\n

Of course, many of those buying your product have a different, lower price. This is very common nowadays. But in a lot of cases, those not buying your product do not have this kind of price agreement. So the prices listed for your product in the webshop are extremely relevant for attracting new buyers.<\/span> <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Price example chicken curry salad<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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4: Brand messaging\u00a0<\/strong><\/h3>

If you always pay careful attention to your brand and its unique benefits everywhere offline, then you should definitely be doing the same in online shops. Is the brand messaging being properly conveyed?<\/span>\u00a0<\/span><\/p>

Most importantly, look at the unique benefits your product has to offer. In the Perfect Store Check guide, you will find great examples of this from Coca-Cola. You can download it free of charge from our website.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5: Search results<\/strong>\u00a0<\/span>\u00a0<\/span><\/h3>

Your sales results will be positively affected if your product frequently appears in the top 5 search results. For this reason, always devote attention to the texts placed with your product. These should include the correct keywords.<\/span>\u00a0<\/span>\u00a0<\/span>You should get into the top 5 with the name of the product anyway. Always double check that, though.<\/span>\u00a0<\/span><\/p>

\u00a0<\/span>You can do a simple follow-up analysis yourself, as follows:<\/span>\u00a0
<\/span>– Determine the most important keyword you want to be found with, plus three derivations.<\/span>\u00a0
<\/span>– Also include synonyms.<\/span>\u00a0<\/span><\/p>

Example:<\/span><\/p>