{"id":20176,"date":"2023-04-23T09:01:58","date_gmt":"2023-04-23T09:01:58","guid":{"rendered":"https:\/\/group7.eu\/olc\/top-7-reasons-for-using-marketing-automation\/"},"modified":"2023-07-14T14:00:32","modified_gmt":"2023-07-14T14:00:32","slug":"top-7-reasons-for-using-marketing-automation","status":"publish","type":"olc","link":"https:\/\/group7.eu\/en\/olc\/top-7-reasons-for-using-marketing-automation\/","title":{"rendered":"Top 7 reasons for using marketing automation"},"content":{"rendered":"\t\t
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Marketing automation involves using mainly online resources to target customers and prospects with personalised content that is increasingly tailored to their needs. The goal of marketing automation is to turn prospects into customers, and customers into fans! In this article, we take a closer look at the reasons for using marketing automation. Not very familiar with this topic yet? Then please first read our previous article: What is marketing automation.<\/a><\/span><\/p>

1. THE RIGHT CONTENT, AT THE RIGHT TIME, IN THE RIGHT PLACE AND TO THE RIGHT PERSON<\/strong><\/span><\/h2>

The number one marketing challenge is engaging (potential) buyers and decision-makers within your target audience; making sure they feel connected to your company and\/or product. Who is interested in getting what type of information and when? And which channels do they use to search for information? You can’t have effective dialogues until you can adequately understand your target audience. In order to share the right content, at the right time and in the right place with your (potential) customers, you need to incorporate all of the (customer) data available into one process and system that makes this data accessible in an integrated way. Marketing automation makes this possible.<\/span><\/p>

2. AVOID IRRELEVANT INFORMATION<\/strong><\/span><\/h2>

If your customer is a restaurant that only offers vegan dishes, then there’s no need to bring in a Black Angus steak. While that makes perfect sense, there are also other less obvious things that can go wrong. We often see companies without a marketing automation system offering trial packages and then, at a later date, putting the (same) trial packages in the spotlight again with a slightly different message. That’s great for those who missed the message the first time around or who didn’t respond to it, but not for those who already ordered the trial package after the first message. The latter group needs a different message and to be enticed into making an initial purchase (if they haven’t already done so).<\/span><\/p>

3. SAVE TIME AND MONEY<\/strong><\/span><\/p>

Most marketers are faced with the ongoing challenge of having to spend their time and often limited budget as efficiently as possible. While implementing marketing automation clearly costs time and money, it will actually save costs in the long run. This is because the sales and marketing processes are (partly) automated, meaning there is much less (manual) work for you to do. One example is automating communication related to an event including:<\/span><\/p>