{"id":19719,"date":"2023-03-31T13:48:55","date_gmt":"2023-03-31T13:48:55","guid":{"rendered":"https:\/\/group7.eu\/olc\/online-lead-generation-is-a-must-for-acquisition-marketing\/"},"modified":"2023-09-12T11:53:04","modified_gmt":"2023-09-12T11:53:04","slug":"online-lead-generation-is-a-must-for-acquisition-marketing","status":"publish","type":"olc","link":"https:\/\/group7.eu\/en\/olc\/online-lead-generation-is-a-must-for-acquisition-marketing\/","title":{"rendered":"Online lead generation is a must for acquisition marketing"},"content":{"rendered":"\t\t
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Long ago when the cost of a pint was around a quid, acquisition consisted of ‘cold calling’ or unsolicited visits to the homes of prospective customers. Customer acquisition was the realm of field sales, who were mainly men (at the time!) dressed in smart suits and driving leased cars, trying their best to acquire new customers. That no longer works, unfortunately.<\/strong><\/p>

In this article, we explain why lead generation is important. And why that takes place almost exclusively online.<\/p>

Lead generation<\/strong> is the process of identifying potential customers and sparking their interest in an organisation’s products or services. It is a process where interested people are filtered out from the masses.<\/p>

1. Outdated forms of acquisition have fallen by the wayside<\/strong><\/h2>

In the past, ‘cold calling’ was the go-to way of acquiring new customers. Most salespeople did not find that the most enjoyable part of their work. That makes sense:<\/p>