{"id":19662,"date":"2023-03-31T11:46:08","date_gmt":"2023-03-31T11:46:08","guid":{"rendered":"https:\/\/group7.eu\/olc\/design-a-customer-journey-that-you-can-deliver\/"},"modified":"2023-07-07T10:08:04","modified_gmt":"2023-07-07T10:08:04","slug":"design-a-customer-journey-that-you-can-deliver","status":"publish","type":"olc","link":"https:\/\/group7.eu\/en\/olc\/design-a-customer-journey-that-you-can-deliver\/","title":{"rendered":"Design a customer journey that you can deliver"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19662\" class=\"elementor elementor-19662 elementor-11430\" data-elementor-post-type=\"olc\">\n\t\t\t\t\t\t<section class=\"has_ae_slider elementor-section elementor-top-section elementor-element elementor-element-2f3027fe elementor-section-boxed elementor-section-height-default elementor-section-height-default ae-bg-gallery-type-default\" data-id=\"2f3027fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_ae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b4f2ba7 ae-bg-gallery-type-default\" data-id=\"2b4f2ba7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d6de53 elementor-widget elementor-widget-text-editor\" data-id=\"5d6de53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Why a service blueprint is a useful complement to customer journey mapping\u00a0<\/strong><\/h2><p><span data-contrast=\"auto\">Have you ever mapped out your entire customer journey? From the initial research and the purchase, all the way to the first use? Or even further perhaps. Once there are repeat purchases, your customer has become a regular user. We call this <em>&#8216;customer journey mapping.&#8217;\u00a0<\/em><\/span><em>\u00a0<\/em><\/p><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Those who have a clear picture of the customer journey soon learn how well it works for improved marketing and sales activities. For those unfamiliar with customer journey mapping, please refer to our previous article that explains it all: <a href=\"https:\/\/group7.eu\/en\/olc\/move-from-a-touchpoint-mindset-to-a-customer-journey-mindset\/\">&#8220;Move from a touchpoint mindset to a customer journey mindset.&#8221;<\/a><\/span><\/p><p>\u00a0<\/p><h2><strong>Customer journey mapping: the customer journey \u2018as-is\u2019\u00a0\u00a0<\/strong><\/h2><p><span data-contrast=\"auto\">In short, customer journey mapping boils down to this: You outline what a typical customer <strong>does<\/strong> to get acquainted with a purchase, to consider their options, to make their decisions and to start using your product. In doing so, you look carefully at the\u00a0<b>touchpoint<\/b>\u00a0your company has with customers during each phase.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">customer journey mapping describes the process <strong>as it happens.<\/strong> We can add all kinds of useful information in this kind of map such as: <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">the importance of customer touchpoints,<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">customer ratings for each touchpoint, or\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">key moments in the customer journey<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c650f1 elementor-widget elementor-widget-image\" data-id=\"5c650f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/group7.eu\/en\/request-customer-journey-mapping\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/LM-CUSTOMER-JOURNEY-MAPPING-1024x535.png\" class=\"attachment-large size-large wp-image-20657\" alt=\"\" srcset=\"https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/LM-CUSTOMER-JOURNEY-MAPPING-1024x535.png 1024w, https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/LM-CUSTOMER-JOURNEY-MAPPING-300x157.png 300w, https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/LM-CUSTOMER-JOURNEY-MAPPING-768x401.png 768w, https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/LM-CUSTOMER-JOURNEY-MAPPING.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8af9dc9 elementor-widget elementor-widget-text-editor\" data-id=\"8af9dc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Improving the customer journey\u00a0\u00a0<\/strong><\/h2><p><span data-contrast=\"auto\">Once we have a good idea of our customer journey, we can take the next step. We do this by identifying the key areas for improvement.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">By addressing the key contact moments with average ratings, we can improve the customer journey. If we then also set measurable targets for this process, we have taken some very positive steps.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><h2>\u00a0<\/h2><h2><strong>Designing new customer journeys\u00a0\u00a0<\/strong><\/h2><p><span data-contrast=\"auto\">With your improvements, you leave the essence of the customer journey intact. You just make sure to tackle any weak spots.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">True change comes when you redesign the customer journey. In this process, the essence of your customer journey is different. You start &#8216;from the drawing board&#8217; thinking about how to deliver the ideal customer experience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">You can develop new ideas using the convenient customer journey map.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">When should you (re)design a customer journey? For example:<\/span><\/p><ul><li><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">if you have never used digital marketing for lead generation before (or not systematically)\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">when you launch automated campaigns to convert leads into buying customers\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">if you plan to grow clients using digital campaigns\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">when starting your company&#8217;s first e-commerce activities, etc.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a0176 elementor-widget elementor-widget-image\" data-id=\"d8a0176\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example-upper-section.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Customer journey example - upper section\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA3MTksInVybCI6Imh0dHBzOlwvXC9ncm91cDcuZXVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzAzXC9DdXN0b21lci1qb3VybmV5LWV4YW1wbGUtdXBwZXItc2VjdGlvbi5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"277\" src=\"https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example-upper-section-1024x277.png\" class=\"attachment-large size-large wp-image-20719\" alt=\"\" srcset=\"https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example-upper-section-1024x277.png 1024w, https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example-upper-section-300x81.png 300w, https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example-upper-section-768x208.png 768w, https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example-upper-section.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of a customer journey; click on the image to enlarge <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-280e2ab elementor-widget elementor-widget-text-editor\" data-id=\"280e2ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>&nbsp;<\/h2>\n<h2><strong>Customer journey mapping is \u2018end-to-end\u2019&nbsp;&nbsp;<\/strong><\/h2>\n<p><span data-contrast=\"auto\">Visualising a customer journey is from A to Z, &#8216;end-to-end&#8217;. So for example, from their initial research on a possible purchase to regular use of a product.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><span data-contrast=\"auto\">When a customer journey is on paper, you see it all laid out in front of you. Sometimes it doesn&#8217;t all fit on one A3, so we just stick another one on the side.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<h2><strong>And what is a service blueprint?&nbsp;&nbsp;<\/strong><\/h2>\n<p><span data-contrast=\"auto\">Do you ever stop and think about it? Every day, all over the world, we go on billions of customer journeys. As customers, we consider certain purchases, order an item, have something delivered to us, etc.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><span data-contrast=\"auto\">We also play a role in our customers&#8217; journey on behalf of our company: we offer inspiration in consultations, we make offers, etc.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><span data-contrast=\"auto\">Yet most people who work in commercial businesses don&#8217;t interact with customers very often. If a company has 10 people working directly with customers, a multitude is working to make it all possible.&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><span data-contrast=\"auto\">This is where a service blueprint can help us. Think of it this way:&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/p>\n<ul>\n<li><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><span data-contrast=\"auto\">A customer journey map shows the customer touchpoints in the most common order. Everything that happens visibly in relation to customer interactions is on your customer journey map. You could say it&#8217;s what happens &#8216;on stage&#8217;.&nbsp;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/li>\n<li><span data-contrast=\"auto\">A service blueprint adds a bit of depth. Indeed, by adding this extra layer, the model also depicts what needs to happen behind the scenes \u2013 &#8216;backstage&#8217; \u2013 to allow the (target) interaction with customers to happen. It also shows which systems are involved for each component.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;<\/span><\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a58542d elementor-widget elementor-widget-image\" data-id=\"a58542d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Customer journey example\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjA3MjIsInVybCI6Imh0dHBzOlwvXC9ncm91cDcuZXVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzAzXC9DdXN0b21lci1qb3VybmV5LWV4YW1wbGUucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example-1024x535.png\" class=\"attachment-large size-large wp-image-20722\" alt=\"\" srcset=\"https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example-1024x535.png 1024w, https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example-300x157.png 300w, https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example-768x401.png 768w, https:\/\/group7.eu\/wp-content\/uploads\/2023\/03\/Customer-journey-example.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of a blueprint; click on the image to enlarge <\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f200dd3 elementor-widget elementor-widget-spacer\" data-id=\"f200dd3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27eb895 elementor-widget elementor-widget-text-editor\" data-id=\"27eb895\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>The importance of a service blueprint\u00a0\u00a0<\/strong><\/h2><p><span data-contrast=\"auto\">When redesigning a customer journey, you can really &#8216;go wild&#8217;. If you do a proper brainstorming session, the possibilities for offering customers a great experience can seem endless. By adding to that the in-depth details of a service blueprint, you can then see what it would take to achieve that customer experience.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">So a service blueprint like this actually serves as a kind of initial reality check. We not only see what is required during the customer touchpoints, but also what we need to do to make it happen. After all, what&#8217;s the purpose of designing a new customer journey if you can&#8217;t implement it?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dea9bb elementor-widget elementor-widget-spacer\" data-id=\"0dea9bb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1286e41 elementor-widget elementor-widget-text-editor\" data-id=\"1286e41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>How do you begin?\u00a0\u00a0<\/strong><\/h2><p><span data-contrast=\"auto\">Your route to a perfect customer experience is also a journey. And that ideally starts with creating a customer journey map. In the process, you map customer behaviours as they are now.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">We have created a template to help you. It will enable you to take the first step in customer journey mapping:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Define your objective.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Why are you mapping the customer journey?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">How will you go about examining it?\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Which persona are you mapping the customer journey for?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d2710 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d2d2710\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/group7.eu\/en\/request-customer-journey-mapping\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Make your first step: Customer Journey Mapping >>\u00a0<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d09c209 elementor-widget elementor-widget-spacer\" data-id=\"d09c209\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":11518,"template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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