{"id":19129,"date":"2023-03-09T12:52:43","date_gmt":"2023-03-09T12:52:43","guid":{"rendered":"https:\/\/group7.eu\/olc\/how-do-i-create-a-buyer-persona\/"},"modified":"2023-06-30T11:32:53","modified_gmt":"2023-06-30T11:32:53","slug":"how-do-i-create-a-buyer-persona","status":"publish","type":"olc","link":"https:\/\/group7.eu\/en\/olc\/how-do-i-create-a-buyer-persona\/","title":{"rendered":"How do I create a buyer persona?"},"content":{"rendered":"\t\t
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Personas help you understand the people behind your customers and their problems and think from the customer’s point of view in everything you do. It’s all about clearly understanding your customer’s buying behaviour, explains Tony Zambito, who innovated the concept. This will make your commercial activities much more effective. The chances of a marketing campaign being successful are much higher when it is based on a buyer persona.<\/p>

Creating a buyer persona is an intensive undertaking. Just like with anything, you can quickly ‘dismiss’ it.<\/p>

For example, you can:<\/p>