{"id":19088,"date":"2023-03-09T09:00:56","date_gmt":"2023-03-09T09:00:56","guid":{"rendered":"https:\/\/group7.eu\/olc\/everything-you-need-to-know-about-doing-market-research-with-group7\/"},"modified":"2023-07-04T09:35:56","modified_gmt":"2023-07-04T09:35:56","slug":"everything-you-need-to-know-about-doing-market-research-with-group7","status":"publish","type":"olc","link":"https:\/\/group7.eu\/en\/olc\/everything-you-need-to-know-about-doing-market-research-with-group7\/","title":{"rendered":"Everything you need to know about doing market research with GROUP7"},"content":{"rendered":"\t\t
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In these uncertain times, it’s only natural to want to make decisions based on facts rather than gut instincts.<\/p>

What truly resonates with your target audience, what developments and solutions do they envision? What products and brands are they using? Where and how are they sourcing their goods? What do they expect from wholesalers and brand manufacturers? Where do they get their information and what platforms do they actively use? In other words, how and where can you target your audience? In our previous blog<\/a> on research, you can find 7 good reasons to do market research.<\/p>

When it comes to research, you have come to the right place with us. Did you know we have been active in foodservice research since 2016 and have had a professional panel in place for over 20 years?<\/p>

In the Netherlands and Belgium, we have our own panel of over 13,000 members dedicated to quantitative and qualitative research. Read more about our Professional Community (in Dutch) here<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tailor made research<\/strong><\/span><\/h2>

Looking to take more of a deep dive in your category? Want to know what drives your target audience? To know your target audience’s decision tree for your category, brand awareness or experience? Interested in understanding your brand distribution? Or is your company or brand in a market other than foodservice? Or perhaps you want to do research throughout Europe? We can help you with that, too.<\/p>

We work together with you to explore the questions you want answers to and establish the right approach to research. Whether this involves in-depth interviews or online research, we make sure you ask your target audience the right questions using the best possible method. Of course, we also create a clear and comprehensive report including graphs and the key conclusions.<\/p>

And what happens once you’ve got the results? We then help translate that into your activation, category or account plan so you can achieve greater success in the food B2B market.<\/p>

Why does GROUP7 conduct research?<\/b><\/span><\/h2>

All of our trajectories are based on three steps: Insight – Direction – Action.<\/p>

We start with insight. To truly understand the situation, you have to do research and data analysis. We use existing research from the Professional Community or conduct tailor made research. This can range from in-depth interviews with your target audience, from chefs and bakers, to key accounts or buyers at wholesalers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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We then use this insight in our persona and customer journey processes to make your company, brand or product more visible and easier to find, with the ultimate goal of achieving higher conversion rates by putting the right digital tools and budgets to work.<\/p>

Read more about our persona<\/a> and customer journey<\/a> process.<\/p>

What do our tailor made research projects involve?<\/strong><\/span><\/h2>

Step 1: Defining the issue<\/strong><\/span><\/h3>

Before we ever present you with a proposal, we first sit down with you and ask ourselves the following questions:<\/p>