Insights in the target group are needed in order to develop successful product concepts and campaigns.
In this whitepaper you’ll read how to develop a quantitative data-driven persona in 3 steps.
After implementing this methodology you can:
- Analyse data and check assumptions about your persona
- Create a profile of your persona(s)
- Start a targeted approach aimed at your persona
- Respond to the customer journey of your persona
- Create a successful marketing of sales campaign