Lead generation is the process of identifying potential customers and sparking their interest in an organization’s products or services. In this process you filter the interested people from the masses.

Read which 7 steps you need to take for good lead generation:

• Step 1: Know your target audience
• Step 2: Know your customers’ customer journey
• Step 3: Choose a lead generation method
• Step 4: Determine your channel
• Step 5: Follow-up process
• Step 6: Get the right systems in place
• Step 7: Execution of your strategy

The 7 steps are further explained in our white paper.
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