If you are looking into Marketing Automation, we have a great offer for you. We have incorporated our knowledge, experience and insights into a Playbook.

In three assignments you prepare – together with a team! – for a Marketing Automation project. For that we share our successful templates and models with you.

1. Determine what you want to use Marketing Automation for. We explain what ‘user cases’ are and how you can use them to scope your project. This exercise shows you which use cases are important to you.
2. Choose the functionalities and put them in order of importance. In this part we explain everything about the functions of Marketing Automation. This will help you clarify your project.
3. The exercise on Integrations shows you which links you need. Important to know in advance.

You can use the Playbook to fill in the templates yourself, together with your team.