Our research panel
Insights lead to better results
A lot of marketing and sales effort in the food service sector is still happening based on gut feeling. A good dose of experience and a certain amount of acumen can take you a long way at times.
But without in-depth knowledge of your customers, your next innovation – that important campaign or new commercial approach – is more of a ‘lucky shot’.
The average marketeer, brand manager or innovation manager has never run their own restaurant or snack bar. If you want to achieve a successful innovation in an informed manner, it’s best to survey the target group. ‘GROUP7 Professional Community’ helps you to do this.
GROUP7 Professional Community
We are in direct contact with end users via our own panel in the Netherlands and Belgium. And so are you!
The Dutch and Belgian panel exists for over 20 years and has around 18,000 professional contacts in food service.
These professional contacts help us and our customers to gather the right insights.
Example of researches
AND WHAT ELSE WOULD YOU LIKE TO KNOW?
Our panel is ready to help you with qualitative or quantitative research. The panel members will be pleased to help. After all, when suppliers come up with better products and solutions, they in turn are able to improve their business operations. More insight leads to successful innovations, concepts, promotions en route to market. It’s a win-win situation for both suppliers and purchasers.
This upcoming dairy company asked us to let the panel test their newest spread.
FrieslandCampina asked us to measure over a longer period to what extend their brand Debic fulfills the needs of chefs.
Methods of the research panels
From insight to action
Make optimal use of your panel results
The insights we collect with our research panel are converted into actions using a 7-step model . In this way, together we can ensure that all results of a research are converted into action points to improve your business.