Our approach
INSIGHT, DIRECTION, ACTION!
By splitting our activities into 3 phases – insight, direction and action – we ensure there is a clear process for each project.
You won’t get long-winded reports from us. We give you clear insights in which the choices and levers for implementation are weighed up. We don’t just leave the implementation to you. We tackle it together.
We do this in a way that suits you and is appropriate for your issue. Ranging from a course, research into tailored work sessions or in-house.
Insight
WITHOUT THE RIGHT INSIGHTS YOU DON'T KNOW WHERE TO START IMPROVING
A good concept is always preceded by good insights. If GROUP7 sets to work on your challenges, in conjunction with you we first gather insights about your customers, their behaviour and needs. We analyse the customer journey and define the customer personas. These insights are ingredients for concept development, to be converted into action.
Are you interested in how we can help you think up a successful strategy? You can find a selection of our services for insights on this page.
Research Panels
We are in direct contact with end users via our own panels in the Netherlands and Belgium. And you are as well!
Personas
To enable you to better understand your customers, we work together to create customer personas based on data and studies in a single day. That will already help you with all your innovations and campaigns.
Customer Journey
What is the journey that your customer travels before he buys your product? With customer journey mapping we look from an organisational and customers perspective to opportunities to improve the customer journey for an optimal customer experience.
Direction
SUCCESS LIES IN THE STRATEGY
A good concept is always preceded by good insights. If GROUP7 sets to work on your challenges, in conjunction with you we first gather insights about your customers, their behaviour and needs. We analyse the customer journey and define the customer personas. These insights are ingredients for concept development, to be converted into action. Are you interested in how we can help you think up a successful strategy?
Do you want to build a strategy for the upcoming months or years? Our Team day is suitable for this challenge!
Strategic sessions
Where is your biggest growth potential? How can we use this optimally? We strive for efficiency and realistic strategies, that fit your business and budget.
concept development
Developing digital concepts can be difficult sometimes. To help you, GROUP7 can take a large share of the job. From online lead generation to route-to-market strategy.
BRAND KEY
What does your company stand for? Which mix of values make you unique? Using the Brand Key model, we will work in a joint session to formulate the correct answers.
Action
deeds not words
DEEDS NOT WORDS
What’s the point of a strong strategy if you don’t implement it? We provide more than the levers for realization. We don’t just leave the implementation to you. We are strong in modern, agile project management. One of our digital experts can also be added to your team for a while so that you make progress in your project. This is always tailored work that we would be glad to discuss with you.
Strategy map
GROUP7 has their own method for strategy execution. With our strategy map, we constantly keep an eye on progress of your digital project.
Digital dashboard
We want to evaluate and base decisions on data. We use a digital dashboard for this, so that data-driven working becomes a lot easier.
Online Leadgeneration
GROUP7 can be of practical service to you with all forms of digital marketing and e-commerce. And lead generation is our specialty.
Together we can shine!
WE ALWAYS MIX OUR SERVICES TO EXACTLY WHAT IS NEEDED
Problems differ. For that reason, we can never say in advance what solutions we have in mind to resolve your type of problem. The challenge facing your business could be really huge or actually quite small. You may have already gathered a lot of insights and just need help with strategy and action. You might just be looking for insights. Perhaps you are looking for a partner to help you monitor your content strategy. Or maybe you’re just looking to brush up your food commerce knowledge at one of our master classes. GROUP7 is here to help you in any way it can. We would be happy to discuss your challenges with you and then work on a plan together for tackling that challenge together.