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You know the stories ‘marketing has come up with something again that doesn’t work in our market’ or ‘sales isn’t sticking to the agreements and isn’t using our new materials.’ In many organizations, sales and marketing teams sometimes resemble rivals rather than colleagues. They often operate as isolated islands, each with their own goals and priorities. This can lead to inefficiency and missed opportunities. What can you do?
Martin van Dam was director of e-commerce for Bidfood in Europe. He is now consulting for top players like Arla, Aviko, Coca-Cola, Heineken, Lantmännen Unibake, McCain and many others. He will will be touching upon the following topics:
- The silo’s between sales & marketing: a joint challenge
- Revealing the impact: unpacking the fallout of sales & marketing friction
- 7 Steps to effective joint lead generation
Practical details
For who is the webinar relevant? International Sales & Marketing professionals in B2B food.
Thursday, June 6th
from 3:00 PM to 4:00 PM CET
Join us online via Microsoft Teams
Subscribe now
Subscribe via the form below and we will send the webinar link and invitation to your mailbox.
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Any questions about this webinar? You can always send an email to Martin van Dam